It is interesting to learn another perspective about your impact as a company; what better perspective than the people who use your product the most -KIDS! The students from Striar Hebrew Academy wanted to write about Gamewright for their paper the Striar Flyer! Below is the article!
Striar Hebrew Academy’s school newspaper staff visits Gamewright to learn about game production
by Miryam Farren-Greenwood, fifth grader at Striar Hebrew Academy
Even if you don’t know it, you probably have a Gamewright game at your house! The Striar Flyer newspaper staff was fortunate to be able to take a trip to the Gamewright game company. We met with the marketing coordinator, Nora Meiners, and Jason Schneider, the director of product development.
While touring the company, we met a person who is in charge of sales and orders from stores. He said that the busiest times for ordering games are October to November, and January to February. This is because right before the holiday season the stores need to stock up, and right after, the prices are the cheapest, so they need to get ready during that time, too. They usually receive about 100-150 orders every day during those times. In order to cover the costs of processing the order and the warehouse process, the minimum an order can cost is $150, and large orders can go up to $3,500.
We went into the design rooms, where people work on the designs for the boxes, the puzzles, and the games. At the back of the room, they had enormous printers, so big a seventh grader could have laid down on it. We visited the stock room, where they keep a supply of puzzles and games. It was huge and very well-supplied. Ms. Meiners showed us the puzzles that they make. The newest one has a picture from “Despicable Me 2.” A cool kind of puzzle they make is called the “Fuzzy Puzzle”, and no other company makes it. The Fuzzy Puzzle is very child-friendly: it is fuzzy, washable and soft. According to Ms. Meiners, the way Gamewright gets pictures for their puzzles is they find an artist they like, and they license the artist’s pictures to use. In fact, a large part of their business is puzzles.
We looked at the different games for different ages, and Ms. Meiners showed us a couple of games that were invented by children, just like us. Striar Hebrew Academy students may have even played some of them.
Mermaid Beach was invented by a 7-year-old girl, and Sleeping Queens was invented by a 9-year-old girl. “I think it was very interesting how kids could invent games and sometimes they would become games that everyone would know about,” said Eliana Diamond, Striar fourth grader.
The highlight of our visit was getting to test out a game! We played the game, and then we had to rate the game from 1-5, 1 being the worst and 5 being the best. All of us rated it a four or a five. We talked with Mr. Schneider about how important it is to have good design for games. He also said that about 10 out of every 100 games get turned into prototypes (a model to try out), and only half of those are made into games to be put on the shelves. That being said, Striar fifth grader Aviel Taube couldn’t have put it better: “I never would have thought that people can send in [ideas for] games, and they can become real games.”
Striar Hebrew Academy is a co-ed Jewish day school in Sharon, MA, founded in 1986. The school enrolls 110 students, toddler-age through Grade 6.