Toy Fair 2012 & Gamewright’s Newest Games

Coming up next week is one of our biggest events of the year – Toy Fair! Toy Fair is the largest international toy trade show in the Western Hemisphere where the newest and hottest products in the children’s entertainment marketplace are exhibited, and takes place at the Javits Convention Center in New York City. It’s one of our favorite events because we manufacturers finally get to officially introduce the games we’ve been working hard on all year. It’s also a fun event to check-out industry trends and new offerings from other companies.

Gamewright's booth at Toy Fair 2011

Since Toy Fair is a trade-only event, we’re giving you an inside look at the event PLUS a sneak peek at the rest of our 2012 lineup! Here is a first look at our new games:

Elephant’s TrunkTM
The Game That’s Packed With Fun!
2-4 players * Pre-school

Emmet the elephant is late for a trip and needs your help packing! Take turns rolling the die and placing a piece of clothing into the matching colored trunk. But watch out for the sneaky mouse who will try to dump out everything you just packed! Be the first to pack up all of Emmet’s clothes and he might just take you with him on vacation!

Playing time: 15 minutes
Availability: Spring 2012

Zip ZapTM
The Lightning Fast Card Game
2-6 players * Ages 6 and up

Sparks are gonna fly in this lightning-fast card game! Quickly rid your hand of cards by playing numbers in order. Lay down a run and consider yourself in the zone. But don’t get caught ZZZ-ing or else Zap! – another player will steal the lead! Be the first one out of cards and zero in on the win!

Playing time: 15 minutes
Availability: Available now!

A Game of Pirates & Plund-Arrr!
2-6 players * Ages 8 and up

Avast, me hearties! Yer band o’ buccaneers just hauled in a bounty o’ booty and now it be time to divvy up! Spill out the gold and then play cards to claim valuable coins or give the dregs to yer no good opponents. Grab yer fair share, but don’t get too greedy pirate or else ye may end up taking quarters in Davy Jones’s Locker!

Playing time: 15 minutes
Availability: Spring 2012

Take It or Leave ItTM
A Choice Game of Chance
2-5 players * Ages 8 and up

Take a chance on this rollicking game of dicey decisions. Try to complete as many combo cards as possible by grabbing dice from the dish. The challenge is you’re only allowed to take one die per turn. Push your luck, but don’t wait too long or else another player might snag the die you need! Take the highest score and leave with a win!

Playing time: 20 minutes
Availability: Spring 2012

The Big Fat Tomato GameTM
Tons and Tons of Fun!
2-5 players * Ages 10 and up

Sink your teeth into this juicy game of fierce tomato farming! Try to harvest the most tomatoes while defending your patch from a garden variety of intruders like weeds, varmints, and even the dastardly tomato zombie. Oh, and did we mention flying hippos?! Haul the most tomatoes to market by the end of the game and you’re a slice above the competition!

Playing time: 20 minutes
Availability: Spring 2012

If the Word Fits, Play It!
2 or more players * Ages 12 and up

What comes in a box, fits inside a blender, and is bound to make you laugh? “FitzIt” – the party game where fun is all in the description! Name an object that fits the attributes on your cards and then play them to the grid. The more cards you play, the faster you score. Use your creativity and you’re fit to win!

Playing time: 15 minutes
Availability: Spring 2012

About Gamewright

Gamewright is a leading manufacturer of family games, best known for such household hits as Slamwich, Rat-a-Tat Cat, In a Pickle, Rory's Story Cubes and The Scrambled States of America Game. Gamewright prides itself on making games that foster laughter, learning, friendship and fun. Kids, parents, grandparents, and educators all agree that Gamewright makes some of the best games on the planet. For more information, visit
This entry was posted in Elephant's Trunk, FitzIt, Scallywags, Take It or Leave It, The Big Fat Tomato Game, Toy Fair, Zip Zap. Bookmark the permalink.

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