PAX East 2011

Eager gamers lined up for the show to begin on Friday

Crowds running into PAX East on day 1!

PAX East (aka the Penny Arcade Exposition) is a video and tabletop gaming conference that took place in Boston March 11-March 13. It’s the largest convention Boston Convention and Exposition Center has held, and an impressive number of 62,000+ gamers attended the festivities.

Gamewright's demo game table

Gamewright had a demo table, and it was a huge success. We showcased Forbidden Island along with a few other Gamewright favorites. I’m happy to report that there wasn’t a moment where our table was empty. We had four Forbidden Island games going at once. People were hooked after the first try. Many played two or three times and invited a new group of players to join their team of adventurers!

Another group of Forbidden Island adventurers

While the video gaming section seemed to be the main draw, the tabletop area (which boasted a 3,000+ seat playing area) was consistently packed. It was pretty inspiring to see people sitting down and playing tabletop games, many times with a group of people they never met before. It was also a great opportunity for us to introduce Gamewright games to a somewhat new audience, as the main demographic was males in their early to mid-twenties. This isn’t to say Forbidden Island was new to everyone…I had lots of folks come to our booth raving about Forbidden Island. In fact, one fan (shout out to Dan from Washington, DC!), helped us out around the booth all three days and was so passionate about Forbidden Island. He volunteered to act as an honorary Gamewright Game Guru, and taught Forbidden Island to many new players.

A VERY close escape off Forbidden Island. This team was down to ONE tile, and was only one notch below the skull & crossbones on the water meter...phew!

We had a prototype of GUBS (one of our 2011 games that will be ready in May), and it was also well-received. Other Gamewright games that were checked out a few times included Sleeping Queens, Rory’s Story Cubes, Loot and Rat-a-Tat Cat.

The demo game library, where people could check out a variety of games to play

If you want to see more photos, check out our Facebook album here. All in all, it was quite a success, and we look forward to doing it again next year!

About Gamewright

Gamewright is a leading manufacturer of family games, best known for such household hits as Slamwich, Rat-a-Tat Cat, In a Pickle, Rory's Story Cubes and The Scrambled States of America Game. Gamewright prides itself on making games that foster laughter, learning, friendship and fun. Kids, parents, grandparents, and educators all agree that Gamewright makes some of the best games on the planet. For more information, visit
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