In case you hadn’t heard, we have a curious new sister division, called Brainwright! It is where all the amazing products that make their way to our desks and “wow us” but aren’t specifically jigsaw puzzles or games go.
The original Gamewright On the Dot.
The French version – Vitrail.
On the Dot, is one of the flagship products in the new line but if you have been following us for a while, you may remember it as a game we began selling back in 2008. This is the story of how this exciting game traveled across the Atlantic and in 2012, has a new brand, a fantastic bold look, and puzzling game play in one package.
In 2007, we made our annual venture to the global games convention called Spiel (Spiel 2012 happened this past week in Essen, Germany!) It is the time of year that we get to experience firsthand all the new games that are making headway in Europe. That is when we saw a French game called Vitrail, published by Interlude Cocktail Games. We loved its creative use of “see-through” cards as well as the fact that it could be played solo or with others. So we licensed the rights to produce the game for our market, renamed it On the Dot, and launched it in a shiny rectangular tin box that displayed the cards. The game received tremendous accolades including a Parents’ Choice Silver award and a Dr. Toy 10 Best Game of the Year.
The new 2012 look!
While On the Dot was part of the Gamewright line, two of the biggest comments we received were, “This is a fantastic solitaire game.” and “This would be great for travel if it were only smaller.” So when we were developing our Brainwright line, we knew that On the Dot was the perfect candidate for a redesign. We streamlined the package to maximize portability and focused on letting people know about the solo play mode.
And now here we are in October 2012. Brainwright has started selling nationwide and a refreshed On the Dot has found a new home anchoring the line. So there you have it; that is how On the Dot, got from point A to B. Albert Einstein once said, “Logic will take you from point A to point B. Imagination will take you everywhere.” The story of On the Dot is a great example of Einstein’s inspiring quote. After all, the best way to solve a brainteaser is to use your imagination and to look at the familiar through a whole new lens!
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